Marketing and Communications Specialist

7 days ago

Parramatta, New South Wales, Australia City of Parramatta Full time
About the Role

The City of Parramatta is undergoing a period of unprecedented growth and transformation, presenting a unique opportunity to shape the city's future and ensure its sustainability.

As a Marketing and Communications Advisor, you will play a key role in driving the city's marketing and communications strategy, working closely with internal and external stakeholders to achieve strategic objectives.

Key Responsibilities
  • Develop and implement tactical marketing and communications plans to engage and target identified market segments.
  • Design and coordinate marketing and promotional activities with a data-driven and digital-first mindset, optimizing communications, content, and creative development for multiple channel applications.
  • Create high-quality, well-researched content for agreed programs, including web copy, email, social media, council publications, newsletters, and articles to deliver on communications and promotions objectives.
  • Identify opportunities to promote council services and initiatives, building relationships with key internal and external stakeholders to maximize promotion opportunities.
Requirements
  • Tertiary qualification in marketing, communications, public relations, or a related field.
  • Demonstrable experience in developing tactical marketing, promotion, and communication programs to engage and capitalize on target market segments.
  • A proactive and systematic project management approach and capacity to manage competing resourcing needs.
  • Demonstrable experience in interpreting research, data, and insights and delivering strategic marketing, promotions, and communication campaigns and initiatives.
  • Ability to develop and implement acquisition and retention marketing, promotion, and communication campaigns and initiatives.
  • Ability to develop and implement effective communications strategies that increase the positive profile of an organization and raise public understanding of its programs and services.
What's on Offer
  • A 12-month term contract position.
  • An attractive remuneration package, including superannuation.
  • Excellent employee benefits, including flexible work arrangements, paid parental leave, access to long service leave, and more.

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