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Head of Digital Marketing Campaign Specialist

2 months ago

Waterloo, Australia EBR Full time

About the Role

We are seeking a highly skilled and experienced Head of Digital Marketing Campaign Specialist to join our team at EBR. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and revenue.

Key Responsibilities

  • Develop and Execute Digital Marketing Strategies: Create and implement multi-channel digital marketing campaigns to achieve business objectives, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
  • Manage and Optimize Campaigns: Oversee the execution of digital marketing campaigns, including campaign setup, targeting, budgeting, and optimization to ensure maximum ROI.
  • Lead Cross-Functional Teams: Collaborate with cross-functional teams, including product, sales, and creative, to develop and execute marketing strategies that align with business objectives.
  • Measure and Analyze Campaign Performance: Track and analyze campaign performance using data analytics tools to inform future marketing strategies and optimize campaign performance.
  • Stay Up-to-Date with Industry Trends: Stay current with the latest digital marketing trends, technologies, and best practices to ensure EBR remains competitive in the market.

Requirements

  • Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field
  • Minimum 3 years of experience in digital marketing, preferably in a fast-paced environment
  • Proven track record of developing and executing successful digital marketing campaigns
  • Strong analytical and problem-solving skills, with ability to think critically and make data-driven decisions
  • Excellent communication and project management skills, with ability to work effectively in a team environment
  • Proficiency in Google Adwords, Facebook Business Manager, Hootsuite, Google Analytics, and other digital marketing tools

What We Offer

  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Recognition and rewards for outstanding performance