Marketing Manager
3 months ago
Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 750+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy
Why work at Accent Group?
- Generous Team Member Discounts off Accent Group brands
- Discounted Gym Membership & Healthcare
- Access to our to Employee Assistance Program
- Paid Parental Leave and many more
**About the role**:
The amazing opportunity has come up for a Marketing Manager to join our amazing HOKA marketing team. The role will be responsible for developing and championing our brand externally and internally. Reporting to the Head of HOKA your responsibilities will include managing the overall strategy and execution of the HOKA brand in line with overarching business objectives.
** Your key responsibilities will include**:
- Work collaboratively with the content team to develop 360 campaigns with consistent execution through all channels
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Ownership of Strategic Marketing Planning including brand strategy, brand vision and proposition
- Build and manage the marketing calendar across 2 countries (AU+NZ) and ensure it aligns with key business objectives
- Developing the media approach with the relevant media agency to align with campaign and brand objectives
- Lead the PR/Influencer and communications strategy for the organisation, building on a proactive and reactive approach
- Build on current and future partnerships across branding and product to drive awareness in market
- Develop, integrate, and drive marketing plans with a focus on brand and acquisition strategies
- Develop and lead the social media strategy, ensuring that content creation is in line with the brand direction
- Ensure that the HOKA brand is evolving and staying relevant to our core consumer
- Analysing data regarding footwear trends and predicting future consumer trends
- Growing our customer base, increasing retention, and enhancing the customer experience across all channels
- Manage and report into global and other key stake holder
**To succeed in this role, you will need to have**:
- Demonstrated minimum 3-5 years experience in a similar role
- Demonstrated ability in a high-volume retail industry
- Degree in a related discipline (prefer but on essential)
- Ability to interpret global guidelines with a local lens
- Up to date with environmentally friendly Print and POP tactics
- Agency Management skills
- Good presentation skills
- People leadership experience
- IT Skills: Microsoft office (Very good), Adobe suite (highly regarded)
- Affiliation with Accent Group Core values and “Make It Happen” attitude.
At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.
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