Digital Marketing Campaign Manager

4 weeks ago

Waterloo, Australia EBR Full time
Job Title: Head of Digital Marketer Campaign Specialist

As a key member of our EBR team, you will play a crucial role in developing and executing digital marketing strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Develop and implement multi-channel campaigns to drive customer engagement and advocacy
  • Manage and optimize campaigns within Google Ads, including keyword lists, ad copy, bid strategies, and budgets
  • Design and execute retargeting strategies and campaigns to drive conversions
  • Contribute to improving our SEO through content generation and onsite optimization
  • Grow our social media presence and assist with community engagement
  • Manage offline channel execution, including direct and brand activation/experiential marketing
  • Partner with external agencies and suppliers to deliver high-quality marketing campaigns
  • Assist with the messaging and execution of above-the-line brand campaigns
  • Develop and implement new processes and procedures to scale marketing activity and drive efficiencies
  • Work across various marketing automation, digital platforms, and social channels to deliver integrated marketing campaigns
  • Collaborate with Product Marketing owners to maintain and optimize messaging, promotion, and channel mix for strategic product categories
  • Work cross-functionally with Channel Marketing, Creative Agencies, and Pricing Strategy initiatives to achieve financial targets and strategic goals
  • Continuously develop and optimize promotions to drive growth and adhere to dynamic compliance and authenticity standards
  • Work closely with Email Marketing Specialist on the execution of email marketing strategy and test plans
  • Optimize processes and interaction models to ensure efficiency and alignment across teams
  • Utilize complex data to measure and improve performance of online and offline marketing campaigns
Requirements:
  • Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field
  • Experience in a similar role within a fast-paced environment, preferably in online gaming
  • Proven track record of designing and executing successful campaigns that drive customer engagement and advocacy
  • Data analysis and tagging skills with an analytical mindset to derive insights from data and make intelligent decisions
  • Proficiency in Google Adwords, Facebook Business Manager, Hootsuite, Google Analytics, Campaign Monitor, Salesforce, and HTML/WordPress
  • Proficiency in MS Office, Excel, Word, PowerPoint
  • Hands-on email marketing experience an advantage
  • CRM management and campaign automation skills
  • Working with list providers and managing subscription-based databases
  • Content marketing and social media account management skills, including Facebook Business Manager
  • Active in staying up-to-date with new trends, technologies, and emerging opportunities
  • Attention to detail and ability to juggle multiple complex projects at once
  • Exceptional written and verbal communication skills
  • Ability to think analytically and use data to make informed recommendations
  • Excellent interpersonal skills and ability to work well both independently and in a team setting

This is a fantastic opportunity for a bright, ambitious, and talented candidate to collaborate and contribute with our highly specialized marketing team.

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