Head of Marketing
5 months ago
Company Description
At Winning Group, we pride ourselves on being more than just a run-of-the-mill retail company. We are an award winning experience company, driven by people, science, and our mandate to leave the world a better place. As a fourth-generation, family-owned Australian business, we’re set apart from our competitors by our innovative logistics, technology and luxury retail services. Our brand encompasses a diverse range of entities, including Winning Appliances, Appliances Online, Winning Services, Home Clearance, Rogerseller, and Ora, all of which are committed to delivering excellence to our valued customers.
**Job Description**:
We have a rare opportunity for a creative yet analytical Marketing guru to shape and bring to life our Marketing strategy for Winnings Business.
Using your broad marketing experience, you will be called upon to execute industry leading campaigns that inspire our customers and suppliers. You'll be responsible for motivating and leading a team of Marketing professionals, ensuring they work together as one to deliver on time and on budget.
Intimately knowing luxurious and prestigious brands, you will be the voice of our customers and brands to deliver an innovative retail experience which will in turn, drive business growth opportunities, exceed customer satisfaction and maximise ROI.
- Build, mentor, and lead a dynamic marketing team, fostering a culture of collaboration, innovation and continuous improvement.
- Work closely with key internal teams and providing expert guidance across traditional, digital, SEM, social and trigger marketing campaigns to deliver campaigns that engage our customers and drive top-line sales.
- Design, develop and deliver Winning’s marketing plan, liaising with suppliers, PRMs/Buying and management to ensure smooth delivery.
- Manage and allocate the budget for marketing and sales activities, ensuring maximum ROI.
- Develop and maintain a deep understanding of customer needs, market trends to drive the creation of compelling marketing initiatives that aligns with our brand and resonate with our customers.
- Establish and manage contracts and relationships with marketing agencies, suppliers, and partners to ensure the successful execution of marketing initiatives.
- Monitor and analyse marketing performance metrics, providing regular reports and insights to the Leadership team to ensure informed decisions on marketing initiatives are made.
- Ensuring the team has an understanding of their priorities managing campaigns through the entire funnel.
**Qualifications**:
- Extensive experience in various Marketing leadership roles.
- A visionary marketer with experience in growth-based initiatives.
- Proven success in building strong, multi-channeled marketing and initiatives.
- Experience in defining customer lifecycle journeys, personas and aligning content to the right people at the right time.
- Highly motivated, well-organised and can communicate your vision simply to all levels yet also eager to explore new ways of working.
- Ability to evaluate and analyse data to identify trends and patterns which can be developed into effective strategy.
- Can effectively execute a plan and project manage.
Additional Information
- Permanent full-time position.
- Monday - Friday 9:00am - 5:00pm.
- Conveniently located in the heart of Waterloo, Sydney, our office offers excellent accessibility with public transport options right at your doorstep. Plus, you'll have the added convenience of having Coles, Aldi, and various shops in close proximity.
- Indulge in a weekly breakfast BBQ, where you can start your day with delicious food and connect with colleagues in a relaxed and enjoyable setting.
- Friday festivities, including after-work drinks, engaging evening social events, and exciting raffles to end the week on a high note.
**Benefits**
- Exciting career advancement opportunities await as we are a rapidly growing company that values promoting from within our talented team
- Our in-house Training Academy provides ongoing training and development opportunities, ensuring that our employees have the chance to enhance their skills and knowledge. We also conduct annual growth and development reviews for all our team members.
- Enjoy generous discounts on our whitegoods and homewares range, which features cutting-edge brands from the world's industry leaders.
- Experience Winning Perks with exclusive discounts, deals, and savings on a diverse array of products and services. From retail and dining to travel, entertainment, wellness, gym and more.
**Culture**
At Winning, we take immense pride in creating an environment where you can truly flourish. Our culture is more than just words on a page; it's the heart and soul of everything we do. We value open communication, collaboration, and diversity. We embrace the unique perspectives and backgrounds that each team member brings because we believe it's the key to our success.
We also understand the imp
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