Marketing Manager

2 months ago

Waterloo, Australia Stylerunner Full time

Part of the Accent Group portfolio of brands, Stylerunner is the world’s leading digital destination for premium activewear & footwear, delivering the latest on-trend styles to the fashion devotees around the globe who love to lead an active lifestyle. We have a fun and collaborative culture, dedicated to delivering excellence for our customers.Our Mission is to deliver the most fashion-forward curation of active and off-duty to our customer in a unique, innovative, and personal way. The Stylerunner product range is unlike any other store. We showcase top tier, highly sought-after collections from over 70 established and emerging designer brands.
**About the Role**:
As the Marketing Manager for Stylerunner, you will be responsible for developing and championing our brand externally and internally. We are looking for someone with vision, drive and a passion all things fashion. Key focus areas are the leading brand & content marketing strategies across all channels, online and offline. This role is a 12 month contract.
**Your key responsibilities will include**:
Brand & Retail Marketing Management
- Execute Stylerunner brand guidelines and Marketing strategy across all channels.
- Work with Buying to understand all incoming product and campaign opportunities based on investment and identify key marketing styles.
- Plan the Marketing Calendar for AU & NZ alongside HOM and eCommerce Manager, and build multi-channel, 360 degrees go to market plans, for all product/brand launches and drops, based on Buying handover.
- End-to-end management of marketing campaign execution including key trade events for retail for both AU & NZ.
- Working with Buying & Marketing team to understand product deliveries, ensuring marketing campaign launch dates are met.
- Oversee all content produced by wider Marketing/Digital team, ensuring brand guidelines are followed and consistency is achieved.
- Oversee all Social and Influencer/PR Strategy execution.
- Manage Private label brand marketing strategies and campaign launches across Retail, Digital & Social channels.
- Plan and execute all Marketing activations and events with the assistance of the Marketing Specialist.
- Identify & drive new ways to market products and campaigns within retail stores to drive trade and profitability.
- Identify new ways to drive brand awareness through retail, digital and external partnerships, in line with brand guidelines.
- Manage & oversee all new store opening execution plans with the assistance of the Marketing Specialist.
- Manage & oversee all relationships with external partners including shopping centers, relevant communities, activation partners and external marketing agencies.
- Build all post campaign and activation wrap up reporting and analysis.

Co-Op Marketing Management
- Work with Buying to identify and understand all external brand co-op opportunities.
- Managing relationships with brands/suppliers to drive combined marketing strategies and campaigns based on incoming products and launches.
- Work with key brand partners to negotiate co-op funding and budget split management based on the needs of Stylerunner.
- Develop and oversee execution of co-op campaign concepts, to ensure key objectives are met and drive sell through, whilst bringing brands to life in the Stylerunner way.
- Ensure all co-op campaigns breathe Stylerunner tone of voice.
- Build all post campaign co-op reporting and analysis.

Private Label Marketing Strategy
- Assist to develop & execute the marketing & brand strategies for two Private Label brands - Understanding product, purpose and tone of voice.
- Build go to market plans with the team, based on collections and deliveries, and ensuring brand guidelines are met.
- Oversee Influencer & seeding programs for all Own Label

Marketing Budget Management
- Alongside Head of Marketing, allocating and distributing marketing funds to cover all brand and Own Label activities
- Monthly tracking of all expenses, proving insight to Head of Marketing on over/underspends to re-allocate accordingly.
- Tracking of all co-op expenditures and profit.

**To succeed in this role, you will need to have**:

- Fashion Industry Experience: Hands-on experience within a fashion apparel or footwear retailer is preferred.
- Marketing Background: 5+ years of experience in Marketing within a retail business and completed a Diploma or Degree in Marketing.
- Leadership and Team Management: Proven ability to lead a team of 2+ reports and work within a collaborative cross functional environment.
- Comprehensive Marketing Management: Experience overseeing Brand management, Campaign execution, Retail Marketing & Print Creative, Community Activations, Social Media, PR & Influencer management - as well as external agency.
- Strategic Marketing Vision: Ability to develop and implement marketing strategies that drive brand growth and enhance customer engagement.
- Brand Management Proficiency: Expertise in managing and enhancing brand presence a

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