Marketing Director Life Sciences

4 weeks ago


Dandenong, Victoria, Australia MARS Recruitment Full time

As a key member of the MARS Recruitment team, the Marketing Manager will play a pivotal role in driving marketing strategies for our life sciences clients. Reporting to the Head of Marketing, this individual will be responsible for developing and implementing digital marketing tactics to support lead generation efforts.

Key Responsibilities:

  • Develop strategic marketing plans to identify customer needs and market opportunities
  • Collaborate with management, sales, and product development to align strategies with product and business goals
  • Implement cross-channel marketing plans to achieve revenue targets
  • Enhance website presence through continuous improvement
  • Establish and monitor KPIs with data-driven optimization
  • Support company-wide initiatives through collaboration with marketing units
  • Contribute to the development of medium-term and long-term strategic plans for the business, including identifying customer needs, analyzing the competitive landscape, and building plans for long-term success
  • Develop differentiated positioning and messaging strategies that resonate with target audiences and drive competitive advantage
  • Collaborate closely with cross-functional teams, including product development and operations, to align marketing strategies with product roadmap and business priorities
  • Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing strategies and campaigns, and make data-driven decisions to optimize performance across all marketing channels

Requirements:

  • Degree in Marketing
  • 5+ years of Business to Business (B2B) marketing experience in the life sciences industry
  • Proven experience in developing marketing strategies for scientific products
  • Strong knowledge of digital marketing strategies and tools
  • Proficient in CRM systems, Google Analytics, and MS Dynamics
  • A self-starter with a proactive approach, thriving in dynamic environments
  • Exceptional communication skills, with the ability to navigate corporate structures and collaborate effectively across global teams

Interested candidates are invited to apply directly to the role with their resume outlining relevant experience and qualifications.


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