Fitness Channel Sales Manager

Craft your future with a new partnership between Suntory Global Spirits and Suntory Beverage & Food.

Underpinned by quality, craftsmanship and a strong sense of purpose, our exciting new venture will be powered by two manufacturing sites, five distribution centres and more than 1500 employees across Australia and New Zealand.

We offer a market-leading portfolio of over 40 brands, including Jim Beam, Hibiki Japanese Whisky, Canadian Club Whisky, -196, V Energy, Maximus, and Suntory BOSS Coffee.

As One Suntory, we will be positioned as the fourth largest beverage player in the region, ready to ignite the category and create more beverage moments from sunrise to sunset.

We're on the hunt for a Business Development Manager to take the Celsius brand to the next level within the fitness channel (Gyms & Supplements Stores).

Celsius inspires people to LIVE FIT by empowering them to achieve their daily goals and maintain an active lifestyle.

Living fit is about more than just fitness, it's a mindset and a lifestyle embodied by those who push their limits and hustle every day.

Every drop of Celsius is Essential, and every fruit-forward flavor is refreshing, functional and balanced.

This is an exciting opportunity to lead from the front—building impactful partnerships, sharing the Celsius story, and driving sustainable, long-term growth.

If the idea of turning a handshake into a signed deal excites you, and you thrive on cultivating relationships that make a difference, this is the role where you can truly make your mark.

• Win new business – Identify, target, and convert opportunities in the fitness channel through cold calls, presentations, and trade show networking.
• Expand Celsius' reach – Increase physical availability, visibility, and distribution across gyms, studios, and other fitness outlets.
• Build powerful partnerships – Work closely with internal National & Key Account Managers to bring customers on board, set them up for success, and execute impactful promotional activity.
• Deliver on strategy – Execute channel plans, fridge placements, and partnership programs that put Celsius in the spotlight.
• Manage the numbers – Keep trade spend within budget, forecast sales, and track performance against KPIs.
• Be the face of Celsius in fitness – Respond to customer needs quickly, represent the brand at industry events, and bring the energy everywhere you go.

• A passion for the fitness industry – whether through personal interest, hobbies, or previous work in gyms, sports nutrition, or supplements.
• Sales experience , proven success in business development or new business generation, ideally within beverages, FMCG, fitness, or supplements.
• A hunter mindset – proactive, persistent, and passionate about winning, with a track record of identifying opportunities and turning them into lasting partnerships.
• Strong relationship-building skills and the ability to influence stakeholders at all levels, from gym owners to national distributors.
• Knowledge of the gym and fitness supplements space (e.g., Nutrition Warehouse) and how to build commercial partnerships in the channel.

• A fully maintained vehicle makes up part of your total package.
• Grow your career – we like to promote from within and have incredible learning and development opportunities around the world.
• Generous incentive to reward your hard work.
• An inclusive parental leave policy for both primary and secondary caregivers.
• Gradual return to work to help you transition back from parental leave.
• Flexible working – flexible hours and hybrid working.
• We are committed to giving back to our communities, so we provide you with volunteer leave to do so.

At Suntory, we recognise that diverse knowledge, perspectives, and backgrounds contribute to our collective success.

We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, colour, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences.

We understand that career trajectories vary, and if you believe your experience / background can benefit our team, we encourage you to apply.

We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed.

Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.