Loyalty Program Manager

1 month ago

Melbourne, Victoria, Australia Country Road Group Full time
Loyalty Manager

Country Road Group is seeking a highly skilled Loyalty Manager to join our Group Loyalty Team. As a key member of our team, you will be responsible for developing and executing loyalty strategies that drive customer acquisition and reactivation across our five iconic Australian lifestyle apparel brands.

Key Responsibilities:

  • Develop and lead loyalty and CRM strategies that drive direct and measurable impact to member acquisition and reactivation.
  • Lead the delivery of strategies and their impact on key metrics, including clearly measuring the direct impact.
  • Lead an experimentation program on customer journeys, sourcing new ideas, prioritizing and implementing them, and reporting on the results.
  • Analyze customer data and use experimentation to support the development of strategies and to continuously iterate plans.
  • Collaborate with all CRG brands and other stakeholders to brainstorm ideas, collect feedback, create solutions, and report back with results.
  • Contribute to the preparation of presentations for key forums, including brand strategy presentations, retrospectives, and other senior forums.
  • Form a deep understanding of brands to ensure all recommendations and strategies are relevant to each brand.
  • Manage and coach direct reports.
  • Be a champion for our ways of working principles, helping to embed change throughout the organization.

Requirements:

  • Ability to interpret and analyze large, complex data to identify trends and drivers of customer behavior.
  • Up-to-date knowledge of local and international CRM and loyalty program trends.
  • Confidence and experience in presenting at executive-level forums with complex information and gaining approvals.
  • Proven experience working with external agencies and third parties.
  • Significant experience in CRM and loyalty management within any customer-centric business, whether a large corporate or a startup.
  • Significant experience in the technical capability of and managing campaigns.
  • Experience in developing and leading CRM and loyalty strategy, preferably in the acquisition phase of loyalty programs, driving signups, reactivation, and driving first purchases.

Why work for us?

  • Generous employee discounts across Country Road, Mimco, Trenery, Witchery, and POLITIX brands.
  • An additional day of leave for your birthday.
  • A supportive, flexible, and engaging environment that will support personal and professional development.
  • Be a member of a company committed to sustainable practices.

About Us:

The Country Road Group is one of Australasia's largest fashion retail groups, comprising iconic brands such as Country Road, POLITIX, Trenery, Witchery, and MIMCO. Our values include being customer-obsessed, collaborative, inspirational, responsible, and dedicated to quality. We are looking for highly motivated and passionate individuals to be part of the Group's evolution and support each brand to realize their full potential.

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.

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