Marketing and Communications Specialist

1 month ago

Brisbane, Queensland, Australia Vicinity Centres Full time

Role Overview

The Marketing Executive will be responsible for the effective tactical execution of key marketing activity and campaigns to deliver the marketing objectives for the centre and drive the best customer experience for the centre's community.

The role will support the Regional Brand & Marketing Manager and National Marketing more broadly in the development of marketing strategies and the tactical amplification of the Centre's Marketing plan, aligned to the Vision Strategy and Action Plan (VSA's).

Responsibilities include:

  • Strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with our retail partners at all times.
  • Understanding of the local competitive landscape and key customer insights to ensure a level of customisation of the Centre marketing plan to drive local community engagement, activations and partnerships.
  • Event, campaign and activation install, dismantle, risk assessments and day to day management during each event/campaign or activation.
  • Legal and compliance duties including briefing of terms and conditions and escalating compliance and governance requirements to the necessary teams.
  • Financial/budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and the annual budgeting process.
  • Localise the national sustainability strategy including relationship management, community bookings and data reporting.
  • Centre operational support including and not limited to centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating resolve and consumer complaints and onsite contractor support.
  • Administrative and reporting duties will include and are not limited to preparing reports and attending CAR Meeting's and state meeting's; Centre administrative support (from time to time) and the performance management of traffic, sales and campaign PIR's and compliance reporting.

Key Internal Relationships

  • Regional Brand Experience Manager
  • Head of Brand Marketing and Experience
  • Regional Digital Marketing and Social Specialist
  • Marketing and Creative Services
  • Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams, Casual Mall Leasing and Vacant Shop Income teams.
  • Leasing Executives
  • Property Analysts
  • Legal Team
  • Governance Team
  • Risk Team

Requirements

  • Event implementation and management skills
  • Proofreading and editing skills
  • Interpersonal and strong verbal and written communication skills
  • Customer service skills
  • Financial acumen and proven performance to drive value and commercial results.
  • Strong organisational, compliance and time management skills
  • Ability to work as a part of a team and develop/maintain strategic relationships

What will success look like?

  • You are a competent and organised team member able to work independently and apply your marketing knowledge to enhance the Centre's marketing plan with tailored, localised activity and implement it with excellence.
  • You are a champion for and consistently role model Vicinity's values and behaviours.
  • You always adhere to Vicinity Marketing's Playbook and ensure compliance.

Why Vicinity?

  • Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised.
  • Flexible working options
  • Birthday leave & purchased additional leave
  • $1,000 worth of VCX securities rewarded for eligible team members
  • Internal mentoring program
  • Generous Parental Leave

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