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Strategic Campaign Strategist
2 weeks ago
We are seeking a senior campaign strategist to support our team in planning and implementing client campaigns across offline channels.
The successful candidate will have experience in media buying/media planning and be responsible for developing communication plans, managing campaigns, and delivering insights to drive performance for clients.
Main Responsibilities- Media planning and implementation
- Trading campaigns using data-driven strategies
- TV tracking, optimization & reporting
- Competitor analysis and market research
- Campaign analysis and optimization
- Campaign management processes
The ideal candidate will have a full understanding and experience using various tools, including eTAM, BMD, Roy Morgan, EMMA, and Nielsen Digital / Answers. They will also possess strong organizational skills, attention to detail, and excellent communication skills.
Required Skills and QualificationsA bachelor's degree in marketing, communications or a related field is preferred. The ideal candidate will have 3-5 years of experience in media planning and campaign management.
Please note that we offer a comprehensive benefits package, including a well-being program supporting physical and financial wellbeing, access to our Global AI Platform, and extensive Learning & Development opportunities.
