Strategic Campaign Deliverer

2 weeks ago

Melbourne, Victoria, Australia beBeePersonalisation Full time $100,000 - $120,000
Personalization Strategist Role

We are seeking an accomplished Personalization Strategist to lead our campaign execution processes. This individual will drive operational excellence by fostering a collaborative, high-performance culture and implementing continuous improvement mindset.

Key Responsibilities:
  • Develop and execute personalized communications across email, SMS, app, web, and in-store channels.
  • Provide coaching and development support to ensure team members deliver exceptional results.
  • Optimize processes and strategies to enhance program effectiveness and drive customer satisfaction.
  • Implement test-learn-optimise approach to continuously improve program performance.
  • Analyse data and feedback to inform actionable insights and optimise future campaigns.
Requirements:
  • Extensive experience in personalization and campaign delivery.
  • Strong project management skills with ability to prioritise and manage multiple initiatives.
  • High level of proficiency in marketing automation tools, CRM, and customer data platforms.
  • Demonstrated ability to create, present, and communicate business insights to stakeholders.

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