Senior Marketing Campaign Strategist

9 hours ago


Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Senior Marketing Campaign Strategist

A senior marketing campaign strategist is sought to partner with our cross-functional teams to design, execute and optimize integrated marketing campaigns that drive awareness, engagement and growth.

The Role:
  • Develop comprehensive marketing campaign plans across digital, social, email, events and partnership channels.
  • Craft compelling brand narratives and product stories that differentiate the company in the marketplace.
  • Develop and evolve the company strategy, including positioning, identity, voice, and messaging architecture.
  • Provide leadership to the marketing team while being accountable for the strategic and creative direction of the group.
  • Manage the planning and execution of marketing campaigns that drive awareness, preference, and loyalty.
Requirements:
  • Proven experience in B2B/B2C marketing across marketing, campaigns and product, with success owning full-channel campaigns.
  • Proven experience developing and executing marketing strategies that drive awareness and differentiation.
  • Strong understanding of visual design, creative production, and brand systems.
  • Experience managing or working closely with creative teams, freelancers, or agencies.


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