Marketing Campaign Strategist
1 day ago
This role involves designing and executing comprehensive marketing initiatives to drive commercial outcomes.
The successful candidate will be responsible for developing and delivering integrated marketing campaigns across the Partner segment, driving growth through effective campaign execution.
Key responsibilities include campaign design and execution, leveraging product and market insights to achieve business objectives. This includes defining target audiences, messaging, channels, and timelines, as well as managing campaign budgets efficiently.
Additionally, this role requires collaboration with various teams, including Sales, Product, Product Marketing, and Design, to ensure seamless campaign execution and alignment with broader business strategies.
Data analysis and reporting are critical components of this role, with a focus on tracking and measuring campaign performance to inform future strategy adjustments.
This position also involves staying up-to-date with industry trends and best practices, continuously seeking opportunities to improve current processes and recommend solutions to drive better outcomes for customers.
- Proven experience in developing and delivering integrated marketing campaigns to drive acquisition and/or expansion outcomes is essential.
- Creative thinkers with a passion for data-driven marketing strategies are ideal candidates.
- Copywriting skills, key messaging development, and understanding of key marketing communication principles and frameworks are must-haves.
- Strong communication and influencing skills, including creating and delivering presentations to cross-functional teams, are required.
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