Lead Marketing Strategist, Benefits

4 weeks ago


Sydney, New South Wales, Australia MYOB Full time

Flare is a pioneering provider of cutting-edge benefits and onboarding solutions tailored for the modern workplace.

We are looking for an experienced Senior Growth Marketing Manager to join our team. In this role, you will design and execute growth marketing programs to drive lead generation for Flare's consumer portfolio, increasing conversion rates for our range of financial services and products.

This position is ideal for a creative, analytical customer-focused growth marketer who thrives in a fast-paced environment and is passionate about driving revenue and optimising customer journeys through data-driven marketing efforts.

Key Responsibilities:

  • Develop and implement multi-channel campaigns to drive high-quality enquiries across a range of financial services and products from our engaged network of employees.
  • Monitor, analyse, and optimise the entire lead-to-sale funnel in collaboration with marketplace partners to ensure high conversion rates and seamless customer experience.
  • Work closely with external partners to ensure that our products and services are effectively marketed and sold through their platforms, driving improvements in the conversion of leads to customers.
  • Data-driven decision making: use data analytics to measure performance, identify opportunities for improvement, and optimise the sales funnel for maximum impact.
  • A/B testing and experimentation: drive continuous testing and experimentation of product capabilities and marketing campaigns to improve messaging, targeting, and channel mix for lead generation and sales performance.

Requirements:

  • 8+ years in growth marketing with core responsibility for commercial, growth outcomes
  • Strong understanding of performance marketing channels, including email marketing, paid search, social media advertising, and app marketing.
  • Highly technical operator with the ability to communicate effectively with product and engineering teams.
  • Experience in funnel optimisation, and conversion rate optimisation.
  • Analytical mindset with the ability to interpret data and make informed decisions to improve performance.
  • Exceptional project management skills, with the ability to work cross-functionally and manage multiple priorities.
  • Exceptional communication and collaboration skills, with the ability to work effectively with internal teams and external partners.

Estimated Salary Range:$120,000 - $180,000 per year

We offer a competitive salary package, flexible work environment, and a range of benefits including financial assistance to set up your home office, partnership with Smiling Mind to support wellbeing, and access to best-in-class discounts and vouchers from leading retailers.

We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant. We are an equal opportunity employer and we champion diversity. Don't meet every single requirement of this role? Still apply.



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