
Senior Digital Marketing Strategist
1 day ago
We are seeking a seasoned Digital Marketing Strategist to play a key role in driving business growth through effective digital marketing strategies.
Key Responsibilities:- Develop and optimize paid marketing campaigns across multiple social platforms, including META Suite, Google, Pinterest, YouTube, Amazon, and TikTok.
- Understand the 360-degree customer journey and recognize the role of search and social from awareness to conversion.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Conduct split testing and A/B analysis to improve ROI and drive user engagement.
- Analyze data using Google Analytics (UA + GA4) and TripleWhale to track performance and inform data-driven decisions.
- Audit and optimize campaigns to identify areas for improvement and maximize results.
- Establish attribution and conversion tracking to measure ROI accurately and make informed strategic decisions.
- Develop compelling ad copy aligned with brand guidelines to drive user actions at various stages of the customer journey.
- Stay ahead of industry trends and best practices, continuously seeking opportunities for improvement.
- Improve SEO performance and implement strategies to increase search engine rankings and drive organic traffic.
- Test and learn through experimentation and continuous iteration.
- At least 2+ years of experience in digital marketing, with a strong background in running paid social campaigns.
- Proven expertise in managing multiple marketing channels and adapting to new technologies.
- Deep understanding of the digital landscape, including channels, platforms, and environments.
- Strong analytical skills and ability to interpret complex data and make informed strategic decisions.
- Proficiency with marketing automation tools, Shopify, Asana, Slack, Canva, and other digital marketing software.
- Excellent project management skills and ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving skills, with a focus on innovation and continuous improvement.
This is an exceptional opportunity to join a dynamic team and drive business growth through innovative digital marketing strategies.
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