Senior Marketing Strategist

2 days ago

Australia beBeeMarketing Full time $80,000 - $150,000
Job Title: Senior Marketing Strategist

This role plays a pivotal part in driving revenue growth, brand awareness and customer engagement through the development and execution of marketing initiatives.

  • Brand Vision: Collaborate with senior stakeholders to evolve and implement a comprehensive brand strategy. Ensure brand consistency across all marketing assets and channels.
  • Campaign Excellence: Oversee monthly campaign activities, ensuring optimisation and relevance of content across channels. Analyse performance metrics to inform strategic decisions and improve ROI.
  • Program Management: Lead the planning and execution of key marketing programs, including end-to-end execution of campaigns, such as SEM, paid social, display, programmatic, and eDMs.
  • Beyond Content: Oversee the development, execution and sequencing of User Generated Content and Branded Content ads in line with social media strategy.
Key Responsibilities

The ideal candidate will have a strong track record in brand and campaign management, experience in strategic planning and team leadership. Proficient in Microsoft Office, CRM platforms (e.g., Salesforce), and digital marketing tools.

About You

Tertiary qualifications in Marketing, Business, Communications or other disciplines preferred. Self-motivated, collaborative, and adaptable to change.

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