Digital Marketing Strategist

8 hours ago


Australia beBeeMarketing Full time $98,765 - $123,456
Unlock Your Digital Marketing Potential

Are you a marketing professional with a passion for innovation and customer engagement?

We are seeking an experienced Digital Marketing Specialist to lead our digital marketing campaigns and manage our loyalty program.

This role involves optimising customer lifecycle journeys, enhancing personalisation and segmentation strategies, and developing loyalty strategies to drive customer acquisition and retention.

Key Responsibilities:
  • Support the development of CRM strategy and implement our loyalty program.
  • Optimise customer engagement flows and manage customer segmentation for personalised communication.
  • Develop and implement loyalty strategies to drive customer acquisition and retention.
  • Manage our calendar, including point-based promotions, gifting, and events.
  • Monitor and analyse performance metrics to provide actionable recommendations.
  • Collaborate with cross-functional teams to ensure seamless execution of CRM and digital marketing campaigns.
About You

To be successful in this role, you will need:

  • Exceptional understanding of brand marketing trends.
  • Minimum 3 years of experience in digital marketing and CRM, preferably in omnichannel retail.
  • Good understanding of automation tools and customer segmentation strategies.
  • Strong project management skills and ability to prioritise multiple initiatives.
  • Ability to thrive in a fast-paced environment and approach challenges with a proactive mindset.
  • Effective communication skills and collaborative style.


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