Marketing Strategist

17 hours ago

Australia beBeeMarketing Full time $90,000 - $120,000
Marketing Strategist

We are seeking a skilled Marketing Strategist to develop and execute effective marketing plans, supporting the organisation's growth and reputation.

The ideal candidate will have experience in B2B marketing, confident in implementing strategies to generate leads. They will be knowledgeable about the for-purpose sector and our services, able to identify and share audience insights with the wider team.

The role requires strong digital marketing skills, highly proficient in using marketing tools and social platforms to generate marketing leads. The successful candidate will be an excellent and organised multi-tasker, able to run multiple projects and manage their time effectively.

The responsibilities of the Marketing Strategist include:

  • Developing and implementing Marlin's marketing strategy;
  • Providing proactive insight into the market and our audience and where we can reach them;
  • Implementing sales promotions to promote Marlin products and services on LinkedIn and other paid platforms;
  • Seeking out opportunities to raise the profile of key team members;
  • Managing the calendar of sector events and conferences;
  • Leveraging Directors' speaking engagements at events and conferences;
  • Running weekly marketing meetings;
  • Leading and managing the content and deployment of eDMs and newsletters;
  • Assisting with the management of Marlin's SEO and PPC;
  • Ensuring the Marlin website is up to date with Marlin products and services, blog articles and case studies;
  • Growing our blog and web traffic;
  • Running Marlin's social media and creating content for posts;
  • Ensuring all Marlin materials follow brand guidelines.

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