APAC Demand Generation Specialist
6 days ago
This role involves leading demand generation efforts across Australia, Singapore, and New Zealand as the company scales further into these geographies.
About the Role
As a Senior Manager of Demand Generation, you'll be the key marketing partner for our Australian sales team, developing the country-level strategy to generate pipeline and build the brand for Australia - our primary market in APAC, while also supporting regional growth by adapting and scaling successful programs across Singapore, New Zealand, and future APAC markets.
You'll create integrated campaigns that drive prospects from first engagement to revenue, linking brand programs and performance. You'll craft full-funnel plans – webinars, content, nurture streams, ABM, and more – to drive engagement, conversions, and ultimately ARR for the region.
Key Responsibilities- Owning the Marketing Strategy: You'll develop and execute the demand generation strategy from top to bottom, integrating always-on campaigns with quarterly priorities and sales goals.
- Serving as Primary Marketing Partner to Sales Leadership: You'll work closely with AE and SDR leadership, supporting product launches, market-specific messaging, and shared accountability for pipeline targets.
- Leading Full-Funnel Programs: From top-of-funnel awareness to lead generation and deal acceleration, you'll design and deploy the right mix of channels to hit new logo ARR goals. This includes email, ABM, direct mail, webinars, events, out of home advertising, content syndication, and outbound activations with SDRs.
- Making Events Revenue-Driving Channels: You'll oversee the APAC field event strategy, designing programs that build brand trust and generate real pipeline – from regional conferences to hosted executive roundtables.
- Partnering Closely with SDRs: You'll co-create and optimize sales plays, ensuring campaigns translate into productive outbound activity and strong conversion down the funnel.
- Optimizing Performance and Scaling What Works: You'll analyze campaign ROI, shift budget and resources to high-performing plays, and rapidly iterate to improve conversion at every stage.
- Collaborating Cross-Functionally: You'll work closely with global and regional peers in growth/digital advertising, content, brand, ops, and analytics – contributing to a high-performing international marketing engine.
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