Marketing Lead

2 days ago

Sydney, New South Wales, Australia beBeeDemand Full time $151,328 - $203,952
About Us

We are looking for a high-energy, fast-learning and seasoned marketer to lead our demand generation efforts in Australia, extending to Singapore and New Zealand as we scale further into these geographies.

This role requires a go-to marketing partner for our Australian sales team, leading the country-level strategy to generate pipeline and build the brand for Australia - our primary market in APAC, while also supporting regional growth by adapting and scaling successful programs across Singapore, New Zealand, and future APAC markets.

You will be responsible for linking brand programs and performance, building integrated campaigns that guide prospects from first engagement to revenue.

Craft full-funnel plans—webinars, content, nurture streams, ABM, and more—to drive engagement, conversions, and ultimately ARR for our Australian operations.

Key Responsibilities
  • Own the marketing plan for Australia
  • Act as the primary marketing partner to Australian sales leadership
  • Run full-funnel programs
  • Make events a revenue-driving channel
  • Partner closely with SDRs
  • Optimise performance and scale what works
  • Collaborate cross-functionally
Requirements
  • 7+ years of experience driving B2B demand generation in Australia, ideally with at least some experiences in the broader APAC market.
  • Deep understanding of demand gen channels across both digital (SEM, paid social, email, content syndication) and in-person (field marketing, executive events).
  • Proven ability to build strong partnerships with sales and own shared revenue targets.
  • Experience owning pipeline goals in a field or regional marketing capacity.
  • Analytical mindset—you use data to guide strategy, prioritise programs, and optimise results.
  • Strong communicator—you can influence stakeholders across levels and functions, from SDRs to country GMs.
  • Bias for action—you execute with urgency, thrive in a fast-paced environment, and aren't afraid to test, fail, and learn quickly.
  • Bonus: Experience marketing to HR and Finance buyers in Australia.

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