Multichannel Marketing Coordinator

7 days ago

Melbourne, Victoria, Australia beBeeCustomer Full time $95,000 - $115,000

We are seeking a skilled and organised professional to coordinate and execute CRM marketing campaigns across various channels. This role involves ensuring timely delivery and compliance, as well as supporting customer retention and personalisation strategies through data insights and lifecycle initiatives.

Key Responsibilities:
  • Coordinate and execute CRM marketing campaigns across email, SMS, and web push channels, ensuring timely delivery and compliance.
  • Support customer retention and personalisation strategies by leveraging data insights and lifecycle initiatives.
  • Support the management of audience segmentation, reporting, and CRM database integrity to optimise campaign performance.

This is an exciting opportunity to work with a dynamic team and contribute to the growth and success of our business. As a member of our team, you will be responsible for building lasting relationships that can be relied on to help bolster our reputation, working and liaising respectfully with people from a diverse range of backgrounds.

Functional Responsibilities:

  • Support the development of CRM Marketing Program strategy & program, including ownership of content, contact planning (calendar), segmentation/audience, test & learn and supplier project strategy.
  • Execution of BAU CRM program activities, including copywriting support, liaising with account managers to source/manage assets and supplier approvals.
  • Assist in the production and maintenance of reporting processes and make actionable recommendations based on results and trends.
  • Use CRM marketing platforms to prepare campaigns and workflows.
  • Liaising with Compliance and Privacy teams to ensure adherence to regulations.

Additional responsibilities include supporting the execution of customer retention strategy, collaborating with appropriate teams, supporting in the execution and reporting of campaign lifecycle strategy initiatives, supporting customer retention, database and email revenue goals and targets to drive growth.

Other key responsibilities include supporting the development and execution of audience segmentation strategies across all digital owned channel platforms, supporting the growth of the business CRM channels subscriber database and ensuring continual adherence to data hygiene best practice.

Requirements:
  • Minimum 1-2 years experience in a similar role.
  • Organised with a high attention to detail.
  • Strong understanding of the health, wellness and beauty retail sector.
  • Strong written and verbal communication skills.
  • Digital/Marketing qualifications or similar preferred.
  • Understanding and experience using digital design and marketing platforms highly desirable.
  • A drive to learn tangible skills in a data-driven marketing environment.

We offer our team members discounted food and drink at our Head Office cafe, free flu vaccinations and discounts across our brands.

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