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Business Development Representative

1 month ago

Brunswick East, Victoria, Australia Brunswick Full time

Company Overview:

Brunswick, a leading pure-play marine operating company, is seeking a Business Development Representative to join its Business Acceleration division. This role offers an exciting opportunity to expand and diversify marine participation, generating new sources of value for Brunswick through boating services and business model innovation.

The acquisition of Freedom Boat Club in 2019 marked a significant milestone for Brunswick, establishing it as a leader in the boat club and Boating-as-a-Service marketplace. With a focus on end consumer solutions and opportunities that increase new boater participation, this role will play a crucial part in driving growth, financial success, and synergy targets.

About the Role:

The Business Development Center (BDC) Representative will be responsible for promptly responding to incoming leads inquiring about membership to Freedom Boat Club. Providing a strong first impression of our brand, offerings, and competitive differentiation will be key to engaging with potential customers and scheduling appointments for the sales team.

This role involves managing and updating customer information in the CRM system, conducting timely follow-ups to maintain lead engagement, and delivering exceptional customer service. Collaboration with the sales and marketing teams will be essential to aligning lead generation strategies and meeting performance targets.

Key Responsibilities:

  • Lead Management: Respond promptly to incoming leads via phone, email, and online chat.
  • Customer Interaction: Engage with potential customers to understand their needs and provide relevant information about products and services.
  • Appointment Setting: Schedule appointments for customers to meet with the sales team.
  • Follow-Up: Conduct timely follow-up with leads to maintain engagement and move them through the sales pipeline.
  • Database Management: Accurately enter and update customer information in the CRM system.
  • Customer Service: Address customer inquiries and concerns, providing solutions or escalating as necessary.
  • Performance Metrics: Meet or exceed monthly targets for lead response time, appointment setting, and customer satisfaction.
  • Collaboration: Work closely with the sales and marketing teams to align on lead generation strategies and improve overall customer experience.

Required Skills and Qualifications:

  • Communication & Interpersonal Skills:
    • Clear and professional verbal and written communication
    • Effective team collaboration
    • Maintaining professionalism in all interactions
  • Customer Service Skills:
    • Empathy and understanding of customer needs
    • Prompt problem-solving
  • Organizational Skills:
    • Efficient time management
    • Attention to detail in data entry and follow-up
  • Technical Proficiency:
    • Experience with CRM software
    • Proficiency in Microsoft Office Suite or similar tools
  • Follow-Up Skills:
    • Persistent and reliable lead follow-up
  • Analytical Skills:
    • Data interpretation for performance tracking
    • Assessing customer needs and recommending solutions

Salary Range: $50,000 - $70,000 per year, based on experience.

Location: Flexible, with options for remote work.