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Brand Strategy and Execution Manager
3 weeks ago
Job Title: Brand Strategy and Execution Manager
About the RoleThis is a hands-on individual contributor role where you will own strategy and execution across brand, demand generation, offline advertising, content, and partnerships.
- Create annual and quarterly marketing plans, budgets, and key performance indicators (KPIs).
- Develop positioning, messaging, and buyer personas for home-care clients and referral partners.
You will also equip selected team members to become effective sales representatives.
Key Responsibilities- Strategy Development & Planning
- Digital Demand Generation Strategies
- Offline Advertising & Local Media Campaigns
- Content Creation & Brand Management
- Partnership Building & Community Outreach
- Internal Sales Enablement & Development
- Data Analysis & Reporting
- Vendor Management & Budget Oversight
Requirements
- 4-7 years of experience in full-funnel B2C or healthcare-services marketing, with a preference for startup or first-marketer experience.
- Demonstrated success in driving both digital and offline demand-gen campaigns with measurable return on investment (ROI).
Nice-to-Have Qualifications
- Background in the home care, healthcare, or senior-living industry.