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Brand Strategy and Execution Manager

3 weeks ago


Melbourne, Victoria, Australia beBeeMarketing Full time US$110,000

Job Title: Brand Strategy and Execution Manager

About the Role

This is a hands-on individual contributor role where you will own strategy and execution across brand, demand generation, offline advertising, content, and partnerships.

  • Create annual and quarterly marketing plans, budgets, and key performance indicators (KPIs).
  • Develop positioning, messaging, and buyer personas for home-care clients and referral partners.

You will also equip selected team members to become effective sales representatives.

Key Responsibilities
  • Strategy Development & Planning
  • Digital Demand Generation Strategies
  • Offline Advertising & Local Media Campaigns
  • Content Creation & Brand Management
  • Partnership Building & Community Outreach
  • Internal Sales Enablement & Development
  • Data Analysis & Reporting
  • Vendor Management & Budget Oversight

Requirements

  • 4-7 years of experience in full-funnel B2C or healthcare-services marketing, with a preference for startup or first-marketer experience.
  • Demonstrated success in driving both digital and offline demand-gen campaigns with measurable return on investment (ROI).

Nice-to-Have Qualifications

  • Background in the home care, healthcare, or senior-living industry.