Brand Strategy Lead

4 days ago

Melbourne, Victoria, Australia beBeeBrand Full time $130,000 - $175,000
About the Role

As a Brand Manager, you will be responsible for leading the brand strategy and driving growth for one of Australia's most loved beverage brands. You will work collaboratively with cross-functional teams to develop and implement promotional and BTL campaigns that achieve commercial outcomes.

Key Responsibilities:
  • Champion voice of the consumer by bringing insights into the business to drive ongoing success
  • Manage and report on Brand Performance (Sales, Share, Profitability, Equity)
  • Be a key player in reviewing activities to identify opportunities for improvements
  • Lead cross functional teams to develop, implement and monitor promotional and BTL campaigns
  • Ensure consistent execution of brand assets & messaging to instore execution
Requirements

To be successful in this role, you will need:

  • Experience in similar brand marketing roles in the FMCG industry
  • A challenger mindset to drive brand growth; challenges the status quo and champions brand and quality standards
  • Strong commercial acumen with demonstrated experience in delivery of integrated brand and channel plans that achieve commercial outcomes
  • Team player with a strong desire to learn and grow
  • Works both collaboratively and independently with tight deadlines and is flexible to adapt well in fast-paced environments
What We Offer

We offer a supportive team environment where your ideas matter, and opportunities for career development and progression. You will also have access to mental and physical health programs through our wellbeing portal and programs, and enjoy excellent employee benefits including flexible working, purchased leave options and salary continuance insurance.

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