Executive Director of Brand Strategy

1 day ago


Melbourne, Victoria, Australia beBeeMarketing Full time $150,000 - $180,000
Marketing Visionary

Our ideal candidate is a Marketing Visionary, responsible for shaping and executing the marketing strategy for our luxury brand. This involves bringing the brand purpose to life by connecting with customers through powerful storytelling and touchpoints.

Key Responsibilities
  • Develop and own the brand strategy, aligning with business objectives while elevating customer relevance and competitive differentiation.
  • Champion the brand story, ensuring creative, content, and marketing initiatives reflect our purpose and connect emotionally with customers.
  • Translate customer insights and market intelligence into strategies that drive awareness, consideration, and preference.
  • Lead the seasonal and long-term marketing calendar, ensuring campaigns are integrated across all channels with clarity of message and commercial impact.
Requirements
  • 10+ years' experience in senior marketing leadership roles, ideally in luxury retail or brand-driven consumer industries.
  • Proven ability to design and deliver strategies that grow brand equity, prompted awareness, and consideration while delivering commercial outcomes.
  • Strong experience in brand storytelling, PR, partnerships, content, and creative leadership.
Benefits

We offer a range of benefits, including generous employee discounts, seasonal clothing allowance, and an industry-leading parental leave program.



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