Brand Strategy Manager

7 days ago

Melbourne, Victoria, Australia beBeeBrandStrategy Full time
Brand Strategy Manager

Job Description

A key role that involves developing and implementing comprehensive marketing strategies to promote residential battery products.

We are looking for a highly skilled Brand Strategy Manager to join our team. The ideal candidate will have experience in developing and executing successful marketing campaigns, as well as strong analytical skills with the ability to interpret data to drive decision-making.

Responsibilities:

  • Develop and implement comprehensive marketing plans and strategies to promote residential battery products.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Define target audiences and develop segmentation strategies.
  • Plan, execute, and manage multi-channel marketing campaigns, including digital, print, social media, events, and partnerships.
  • Collaborate with the content team to create compelling marketing materials, such as brochures, videos, blog posts, and case studies.
  • Coordinate product launches and promotional activities.
  • Identify and establish partnerships with industry influencers, trade associations, and other relevant organizations.
  • Plan and execute participation in industry events, trade shows, and webinars.
  • Develop and implement customer engagement programs to build brand loyalty and advocacy.
  • Manage customer feedback and collaborate with the product team to address issues and improve offerings.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
  • 3+ years of experience in marketing, preferably in the renewable energy or residential battery industry.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong analytical skills with the ability to interpret data to drive decision-making.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.

What We Offer:

  • Salary: $80,000.00 - $120,000.00 per year
  • Benefits:
    • Salary packaging
  • Work Schedule:
    • 8 hour shift
    • Day shift

How to Apply:

  • Please submit your application with your resume and cover letter.
  • We welcome applications from candidates with diverse backgrounds and experiences.

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