Eco-Tourism Marketing Specialist

6 days ago

City Of Brisbane Launceston, Australia beBeeDigitalMarketing Full time $90,000 - $120,000
Digital Marketing Position

This is a 9-month, full-time role that can be based in either Brisbane or Launceston.

We're looking for an experienced Digital Marketing Coordinator to help us share stories of our walks, drive digital campaigns, and inspire more people to connect with wild landscapes through our brand.

  • Support the Marketing Manager in implementing marketing strategy, including reporting
  • Develop search engine optimised content and make technical updates of the website
  • Update itineraries and other marketing collateral as required
  • Coordinate paid social media advertising, including set-up, monitoring, and ongoing management to optimise advertisement performance
  • Perform ongoing reviews of social media advertisement trends and ensure compliance with relevant advertising rules and regulations
  • Produce creative and on-brand copy writing for campaign messaging, email marketing, blog posts, itinerary development, and other marketing collateral
  • Respond to traveller reviews on digital platforms, as well as engage in social listening on social media sites

Key responsibilities include supporting the implementation of marketing strategy, developing SEO-optimised content, updating digital platforms, and coordinating paid social media advertising. The role also involves producing creative copy writing and responding to traveller reviews.

The successful candidate will have experience in a marketing role, working knowledge of social media advertisement trends, strong writing skills, and ability to work independently and as part of a team. A genuine interest in eco-tourism and nature is essential, along with relevant tertiary qualifications in marketing, communications, or business.

Our ideal candidate: Experienced in marketing roles, has a good understanding of social media advertisement trends, strong writing skills, and excellent communication skills.

What we offer: Full-time, 9-month position, competitive salary and benefits package, and opportunities for professional growth and development.

How to apply: Please submit your application, including your resume and cover letter, to [contact information].

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