Strategic Marketing Professional

13 hours ago


Sydney, New South Wales, Australia RS Group Full time
Strategic & Product Marketing Specialist of A&C/ELECTRI/T&M/F&M/PPE, APAC

At RS Group, we are seeking a highly skilled Strategic & Product Marketing Specialist to drive our marketing strategies and initiatives within designated categories. This role requires a strong blend of strategic thinking, product marketing expertise, and the ability to execute campaigns that drive brand awareness and revenue growth.

Key Responsibilities:
  • Strategic Marketing Planning: Develop and execute comprehensive strategic marketing plans aligned with company objectives and target market segments.
  • Product Marketing: Lead product marketing efforts, including positioning, messaging, and go-to-market strategies for new and existing products.
  • Digital Marketing Campaigns: Work with digital teams to design and implement marketing campaigns across various channels (e.g., email, social media, PPC) to drive traffic, engagement, and conversions.
  • Content Development: Collaborate with digital content teams to create high-quality content, including blog posts, whitepapers, case studies, and presentations, that align with marketing objectives and resonate with target audiences.
  • Market Segmentation and Targeting: Define target market segments and develop tailored marketing strategies to address their unique needs and preferences.
  • Sales Enablement: Develop sales tools and collateral, such as sales presentations, product sheets, and competitive analysis, to support the sales team in their efforts.
  • Performance Analysis and Reporting: Monitor and analyze marketing campaign performance, KPIs, and metrics to measure effectiveness and identify areas for improvement.
Requirements:
  • Proven experience in strategic marketing, product marketing, or related roles, preferably in a B2B or digital-driven environment.
  • Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategies.
  • Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
  • Creative mindset with a passion for developing innovative marketing solutions that drive business results.


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