Area Off Premise Category Specialist

4 weeks ago


Sydney, New South Wales, Australia Red Bull Full time
Key Responsibilities

As a Category Analyst for Off Premise Markets, you will be responsible for providing in-depth analysis of regional business performance, leveraging Category, Customer & Shopper data sets. You will work closely with the regional Category, Trade Marketing & Off Premise teams to drive aligned category growth strategies and best-in-class in-store execution aligned to our global ambition.

Key Deliverables
  • Develop and maintain a detailed monthly reporting and dashboard suite, in consultation with area team and global stakeholder requirements.
  • Collect and effectively analyse available data to identify trends, performance challenges and market-specific opportunity areas.
  • Work closely with Brand, Trade Marketing and Key Account teams in post-implementation reviews of various Red Bull and Category-led initiatives.
Additional Responsibilities
  • Maintain the regional best practices library and support markets in collating best practice examples.
  • Work with the regional Category and Key Account teams to further develop and refine their conceptual selling capabilities.
  • Support with training facilitation where required (Category onboarding, Cat Man Lite, Category College).
Requirements
  • Minimum 2+ years' experience within FMCG.
  • Excellent analytical skills with an ability to draw conclusions from data.
  • Advanced Excel and strong PowerPoint skills.
  • Previous experience with 3rd-party data platforms Circana, Nielsen, Euromonitor etc preferred.
  • Strong planning and project management competencies with an ability to multi-task and prioritise.


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