Area Off Premise Category Expert
1 month ago
We are seeking a skilled Category Analyst to join our team at Red Bull. As a Category Analyst, you will be responsible for providing valuable insights into the dynamics of our regional business performance, through detailed analysis of available Category, Customer & Shopper data sets.
Key ResponsibilitiesBusiness & Category Reporting
You will develop and maintain a detailed monthly reporting and dashboard suite, in consultation with area team and global stakeholder requirements. You will also collect and effectively analyse available data to identify trends, performance challenges and market specific opportunity areas.
Knowledge & Best Practice Sharing
You will maintain the regional best practices library, and support markets in collating best practice examples. You will also work with the regional Category and Key Account teams to further develop and refine their conceptual selling capabilities.
Customer Support & Joint Category Planning
You will drive the Think Shopper Lead Category agenda through our Global Category Vision and continue to support and provide viable category strategies to the region. You will also support our regional Category and Key Account teams in the preparation of customer facing and internal planning decks.
Trade Marketing Executional Standards
You will review and assist markets in developing relevant Consumer Activation Programs aligned to the sales and marketing strategy. You will also support markets with development of local execution (GTM) calendars, ensuring focus on 360 activation of key sales and marketing initiatives.
Pricing & Promotional Effectiveness
You will provide ongoing evaluation of Red Bull and competitor promotion and pricing strategies across the markets, utilising available scan, shopper loyalty and PET data. You will also support markets with the development of category promotional playbooks, understanding the role of each promotion and how to maximise promotional efficiency.
RequirementsMinimum 2+ years' experience within FMCG
Excellent analytical skills with an ability to draw conclusions from data
Advanced Excel and strong PowerPoint skills
Previous experience with 3rd party data platforms Circana, Nielsen, Euromonitor etc preferred
Strong planning and project management competencies with an ability to multi-task and prioritise
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