Building Customer Loyalty

4 days ago

Melbourne, Victoria, Australia beBeeRetention Full time $90,000 - $115,000
Customer Retention Specialist

This role is pivotal in the company's digital and marketing strategy, responsible for driving and evolving the customer retention engine across various channels.

Key Responsibilities:
  • Audit and rebuild automated workflows to improve performance and scalability
  • Design and optimise lifecycle journeys across onboarding, post-purchase, winback, churn risk, and loyalty
  • Build and evolve segmentation strategies based on behavioural and transactional data
  • Own key CRM performance metrics including retention rate, second-purchase rate, and loyalty engagement
  • Use cohort analysis to uncover insights, benchmark performance, and drive test-and-learn programs
  • Lead CRM communications for the brand's loyalty program across welcome, tier progression, and rewards
  • Partner with the performance marketing agency to ensure seamless customer experiences across channels
Requirements:
  • 3–5 years' experience in CRM, lifecycle marketing, or retention ideally in eCommerce or consumer
  • Proven track record building automated campaigns across email, SMS, and push
  • Strong understanding of lifecycle metrics, segmentation, and loyalty frameworks
  • Experience using Hubspot or similar CRM platforms (SQL skills are a bonus)
  • Data-first mindset confident interpreting behavioural data and drawing insights to influence strategy
  • Comfortable working in a fast-paced, high-growth environment where agility and collaboration are key
Culture & Benefits:

The company values experimentation, autonomy, and impact. This is a down-to-earth, purpose-driven team where bold ideas are encouraged and customer love is the end goal.

Additional Information:

The ideal candidate will possess a passion for customer-centricity and a drive to deliver exceptional results. A strong work ethic, excellent communication skills, and ability to work collaboratively are essential for success in this role.

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