Head of Channel Strategy Lead

4 weeks ago

Richmond, Australia REA Group Full time

About the Role

The Head of Channel Strategy is a key senior role at REA Group, responsible for driving both the long- and short-term channel strategies to ensure our traditional sales functions and other channels are set up for success and our growth aspirations are achieved.

Key Responsibilities

  • Continually iterate and improve on customer segmentation models to ensure fit for use to drive desired business outcomes
  • Define the overarching group omni-channel sales strategy to deliver our next wave of sales growth
  • Partner with National Sales Directors to understand their markets, teams, and build strong rapport and understanding of their needs
  • Drive strong connection between our business strategy and our omni-channel sales strategy, near term and long term, working closely with Customer Analytics, Product, GTM, and Customer Lifecycle Marketing teams
  • Proactively identify areas of growth, challenge market strategies, and structure where necessary to facilitate that growth
  • Drive awareness of sales and customer insights to key stakeholders within the business
  • Be the guardian of sales capacity planning, providing leadership and key insights to inform GTM strategies and effectiveness
  • Own the data support required to execute on our customer campaigns that help achieve our growth aspirations
  • Closely partner with the platforms team to plan long-term roadmaps and drive effectiveness of salesforce, in both sales process and product implementations
  • Be the eyes around corners, driving recommendations based on environmental, business, or customer insight and factors
  • Champion a mindset of continuous process improvement
  • Establish a healthy work-life balance for the team and partner closely with Customer Analytics to drive efficiencies and reduce overlap between teams
  • Build out a best-in-class Channel Strategy team with strong relationships and trust internally and externally

About You

  • Someone with a few runs on the board – prior leadership experience in the sales operations/customer analytics space
  • Demonstrated experience in strategic planning, analysis, and business planning
  • An established people leader with strong influencing skills
  • Exceptional communication skills, with experience partnering closely with senior leaders within Sales environments
  • A background in operational analytics and insights generation for commercial customer-facing teams is desirable but not essential for this role
  • Great technical nous – the ability to communicate and partner with technical stakeholders to determine process and system improvements
  • The ability to synthesise and understand information from commercial, analytical, and technical stakeholders in order to define and set priorities for the team
  • Looks at tricky situations through a solutions-focused lens
  • Work productively in a fast-paced and agile environment

About REA Group

REA Group is a digital media business that is not your average start-up. From our humble beginnings in a Melbourne garage more than 20 years ago, today we are one of the great Australian start-up success stories. We're re-imagining what's possible and delivering exceptional experiences to both our customers and consumers every day.

We're committed to providing a working environment that embraces and values diversity, equity, and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective, and fuel disruptive thinking.

We offer a hybrid and flexible approach to working, flexible parental leave offering for primary and secondary carers, programs to support mental, emotional, financial, and physical health and wellbeing, and more.

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