Marketing and Communications Specialist
4 days ago
We are seeking a highly skilled and experienced Marketing and Communications Specialist to join our team at The Guardian. As a key member of our marketing and communications team, you will play a critical role in developing and implementing multi-channel marketing strategies to promote our brand and editorial products.
Key Responsibilities- Develop and Implement Marketing Strategies: Work with our editorial and marketing teams to develop and implement marketing plans that drive engagement and revenue growth.
- Manage Marketing Channels: Own the marketing channel planner and ensure that all marketing services meet objectives and are delivered on time.
- Monitor and Analyze Campaign Performance: Monitor and analyze campaign performance, providing regular reports and recommendations to improve future campaigns.
- Coordinate Marketing Collateral: Coordinate the production and deployment of marketing collateral, working with our design and advertising operations teams to ensure timely, on-brand, and accurate delivery of assets.
- Build and Manage Partnerships: Build and manage relationships with marketing and platform partners to drive promotional activities and revenue growth.
- Ensure Brand Consistency: Ensure consistency of brand positioning and messaging across all marketing assets.
- Support Partnership Benefits Programs: Support the delivery of partnership benefits programs, including activities and events that maximize awareness and engagement.
- Craft and Coordinate Communications: Craft, contribute to, and coordinate internal and external communications, including PR pitches, media list development, internal newsletters, philanthropy reports, supporter communications, and more.
- Coordinate Marketing and Communications Reporting: Coordinate marketing and communications reporting, including assembly of relevant data, content, and insights.
- Tertiary Qualification: Tertiary qualification in a related field, such as marketing, communications, or a related field.
- Experience: Minimum two years of experience in a marketing, advertising, PR, branding, and/or strategic communications role.
- Skills and Behaviours: Excellent attention to detail, adaptable, fast learner, proactive, and collaborative, with strong stakeholder management and interpersonal skills.
- Employee Assistance Program: Access to an employee assistance program to support employee wellbeing.
- Diversity and Inclusion: Dedicated diversity and inclusion employee groups, action plans, and cultural competency training.
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