Retail Event Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

Event Strategy Specialist

Transform retail experiences through strategic event planning and execution. Drive lead generation, sales pipeline growth, and brand development through in-person events.

This high-impact role requires a cross-functional leader to own end-to-end event strategy, partner with sales, marketing, and design teams, manage logistics, and track event ROI and performance metrics.

Key Responsibilities:

  • Develop and execute comprehensive event strategies
  • Drive lead generation and sales pipeline growth
  • Collaborate with cross-functional teams to plan and host events
  • Manage event logistics and operations
  • Track and analyze event ROI and performance metrics

Requirements:

  • Minimum 5+ years of experience in event marketing, field marketing, or demand generation
  • Proven track record of generating high-quality leads through event strategy and execution
  • Strong organizational and project management skills
  • Excellent communication and collaboration skills
  • Willingness to travel regularly for national and local events

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