Programmatic Media Specialist
5 days ago
OpenX is a leading digital advertising technology company focused on unlocking the full economic potential of digital media companies. We achieve this by developing and operating high-scale ad marketplaces and technologies designed to deliver optimal value to publishers and advertisers across all screens.
About the Role
We are seeking an experienced Programmatic Media Specialist to join our team. As a key member of our operations team, you will be responsible for overseeing the operational tasks and data analysis for brands, buyers, agencies, and consultancies who leverage our ad technology and services for transacting their brand campaigns. You will interact with all aspects of the pre and post-sale process of a premium programmatic transaction, including building premium inventory & data segments, creating contextual and data-driven audience packages, managing deals and reporting, troubleshooting, yield & performance opportunities, optimizations, and post-campaign performance wrap-ups.
This role requires someone with a strategic mindset, excellent analytical skills, and strong communication abilities. You will work closely with our internal teams, including product, sales engineers, analysts, and strategists, to provide expert advice on ideal transactional set-ups for maximum performance. You will also collaborate with account management and business development teams to support clients, provide insights, deal KPI updates, and scale tracking. If you have a passion for digital advertising and enjoy working in a fast-paced environment, we encourage you to apply.
Key Responsibilities
* Provide expertise around programmatic formats (Display, OLV, CTV), sitelist curation, deal/campaign scale
* Responsible for setup, QA, deal/campaign management, troubleshooting, analysis, tags, optimizations, and more
* Develop, test, and manage ongoing deals/campaigns and data triggers based on client needs
* Responsible for delivering and scaling deals/campaigns
* Help develop documentation for all processes supporting deal operations, including campaign setup, deployment, QA, and organization for deal management
* Collaborate with product, sales engineers, analysts, and strategists to become an expert on the OpenX platform and best practices for campaign management (setup, deal management, troubleshooting, optimizations)
* Combine data analysis and client KPI's to create optimization strategies and provide effective solutions for campaigns
* Partner with Account Management and Business Development to provide support to clients, including insights, deal KPI updates, and scale tracking
* Be proactive in offering solutions based on data and analytics from deal analysis
* Manage campaigns on behalf of select clients, including pacing, optimization, and reporting
Requirements & Skills
* 3-5 years of experience directly involved in deal creation and or deal operations
* Effective time management skills – ability to prioritize and meet deadlines
* Strong can-do attitude – ability to be a self-starter and proactive
* Outstanding troubleshooting, analytical, and creative problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment
* Strategic mindset with the ability to look for opportunities for improvements and sustain rapid changes
* Strong storytelling skills: ability to convey ideas in an appealing way to a multitude of stakeholders
* Advanced MS Excel skills: ability to draw insights from large datasets, use of pivot tables, formulas, etc.
* Ability to thrive in a small, intense, and high-growth environment (
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