Marketing Specialist
2 weeks ago
**Job Type**:
- Full Time**Location**:
- Melbourne VIC**Classification**:
- Marketing / PR / Events**Sub Classification**:
- Direct Marketer**Reference #**:
- 3559394c**Contact Name**:
- Annabelle Gonzalez-
**Salary**:
- $70,000.00 - $90,000.00 Year $70,000- $85,000 + Super**MARKETING CONSULTANT - CRM**
Do you want to be part of using the business of banking as a force for good? Do you want to create positive impact for people and the planet?
Our amazing client is currently seeking a permanent, full time Marketing Consultant - CRM to join their high performing Marketing Team. The role is responsible for developing and producing customer journeys and digital marketing campaigns using the team’s suite of marketing technology. The role will be part of a team responsible for delivering exceptional customer experiences by maintaining and building personalised and complex journeys, using data to produce customer insights and opportunities, analysing results and developing metrics.
This role will be well suited to an early career marketer who has experience developing digital communications and campaigns.
**Why join this business**
- We have big plans to become one of Australia’s leading purpose-driven business.
- As a certified B Corp, they are part of a global business community who meet the highest social and environmental standards, putting purpose over profit.
- **flexible working options, competitive salary and 12% super**.
- staff have access to a range of meaningful benefits to support their physical and mental wellbeing including **24/7 free counselling, free flu vaccinations and discounted gym memberships.**:
- They support staff with study assistance, paid parental leave (regardless of gender), volunteer, bereavement, gender affirmation and family violence leave; and the opportunity for bonus annual leave.
- Truly committed to building an inclusive culture and a diverse workforce
**What you will be doing**
- A shared commitment to purpose driven values
- Expertise in the **development and execution of digital marketing campaigns**:
- Experience with marketing automation platforms such as **Marketo, Microsoft Dynamics, HubSpot or Salesforce**:
- Exceptional problem-solving skills with a strong ability to innovate
- Excellent attention to detail
- Strong analytical and critical thinking skills
- **Advanced Excel, HTML, CSS, SQL skills preferred**
**What you will bring**
- Be a marketing automation champion in the CRM team.
- Collaborate with stakeholders across the organisation to create and send ad hoc communications.
- Support with digital campaign management and setup across platforms.
- Design and develop automation to drive excellent customer experience.
- Monitor and report on customer journeys, taking a test and learn approach to optimise and enhance journeys throughout the lifecycle.
- Maintain data in marketing automation tool, including imports, exports and monitoring APIs, queries and overall hygiene.
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