Marketing Investment Strategy Lead

2 hours ago

Sydney, New South Wales, Australia TPG Telecom Full time
Role Overview

TPG Telecom, a powerhouse of brands including Vodafone, TPG, iiNet, Internode, Lebara, AAPT, and felix, is seeking an experienced Marketing Investment Strategy Lead to join their team. This role will be responsible for optimising the investment of the annual marketing budget across all TPG Telecom Brands (excluding felix) by focusing on Marketing Return on Investment (MROI), budget planning, reporting, and ongoing management of the annual marketing budget.

Responsibilities
  1. Marketing Budget Planning: Working closely with Brand and Media Heads, this role will ensure that marketing spend is allocated optimally and plan as well as make recommendations on marketing opex budget annually and ongoing.
  2. Marketing Return on Investment (MROI): Having a deep understanding of all TPG Telecom products down to a volume, revenue profitability level, specifically Customer Lifetime Value in order to inform Return on Media Investment.
  3. Media Mix Modelling: Owning the TPG Telecom Media Mix Modelling (MMM) tool, with MMM and a MROI mindset - taking a granular approach to marketing spend allocation by brand, product, geographic area, and by media channel.
  4. Marketing Post Analysis: Across all layers of the marketing mix including (but not limited to) TV and Radio, Digital, Direct Mail, and In Store BTL, being the key contact to support the Marketing team on all campaign post analysis work.
  5. Marketing Reporting Rhythms: Building, maintaining, and owning Marketing Weekly and Monthly reporting rhythms that support, not only the marketing team, but the wider Consumer Team including Sales, Product and CLM.
Requirements
  • Strategic thinking and complex problem-solving skills.
  • Commercial acumen.
  • Analytic and commercial skills.
  • Demonstrated experience delivering in large scale complex organisations.
  • Excellent communication skills, interpersonal, and collaborative skills.
Benefits
  • A dynamic and flexible hybrid working environment.
  • 'Stay Connected Mobile' - Access to a free mobile plan.
  • 'Stay Connected NBN' - Access to a free NBN 100 plan.
  • 'Your Leave' - An additional 4 days of leave to be used whenever you like - every year.
  • Access to the TPG Learning Hub platform and internal development opportunities.
  • Access to Corporate Partner Discounts.
Estimated Salary

$120,000 - $150,000 per annum depending on experience.

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