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Lead Growth Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $130,000 - $140,000
Key Account Marketing Professional

We are seeking an experienced marketing expert to lead our business growth across key accounts and wholesale channels, building brand presence in the market.

This role is ideal for an ambitious marketing professional with B2B experience who wants to drive marketing and sales success, working within a close-knit team.

About the Role
  • Strategic Leadership - Develop and implement annual marketing strategy, planning and execution to achieve business growth objectives and sales targets
  • Campaign Management - Plan, manage and execute integrated marketing campaigns including promotions, product launches, and trade show activities
  • Content Development - Create and oversee professional marketing materials tailored to wholesale audiences including catalogues, sales toolkits, and digital campaigns
  • Data Analysis - Track and analyse campaign performance using analytics platforms to drive continuous improvement
  • Growth Client Management - Own the development and innovation of relationships with high-potential customers focused on e-commerce and online growth. Drive initiatives that strengthen these partnerships and expand business in this space.
  • Sales Collaboration - Work closely with the sales team to support lead generation, pipeline progression, and account-based marketing
  • Digital Marketing - Optimise the website and digital platforms and oversee organic social media strategy
  • Brand Management - Own and manage brand presence, ensuring consistency across all channels and customer touchpoints
  • Partnerships and PR - Identify and manage strategic partnerships, sponsorship opportunities, and brand collaborations
  • Leadership - Manage and lead the Marketing Specialist, providing direction and feedback. Hire and develop new team members as required to meet business objectives
About You
  • You're an experienced marketing professional with 5+ years in B2B marketing, with exposure to wholesale or trade environments. A passion for the industry is desirable
  • You have previous leadership experience (or potential) and are excited about managing and developing a team member
  • You have a proven track record in managing growth accounts and take a strategic approach to identifying growth opportunities
  • You're strategic in your thinking but hands-on in your execution and comfortable running campaigns from concept through to analysis
  • You have excellent communication skills and are a great internal and external relationship builder
  • You're analytical, technology savvy (including CRM systems and analytics platforms) and you love making data-driven marketing decisions
  • You're highly organised with strong project management skills and attention to detail
  • You understand B2B buyer behaviour and can create compelling content that resonates with trade customers
  • You're comfortable managing external contractors and agencies to deliver high-quality marketing outputs
What We Offer

A workplace that genuinely cares about each other, their customers and the environment, while fostering a good work-life balance. Your ideas and input will be heard, welcomed and encouraged.