Customer Journey Architect

11 hours ago

Melbourne, Victoria, Australia beBeeAutomation Full time $90,000 - $110,000
About the Role

We are seeking a Marketing Automation and Lifecycle Expert to join our organization on a fixed term contract.

Key Responsibilities:
  • Create personalized, automated customer journeys that engage customers at every stage of their lifecycle.
  • Design and deliver data-driven customer experiences in Salesforce Marketing Cloud, ensuring they are insightful and actionable.
  • Optimize existing lifecycle programs and introduce new automation opportunities where gaps exist.
  • Collaborate with cross-functional teams to align lifecycle marketing with business goals.
  • Define and track key performance metrics, running A/B tests and applying insights to drive continuous improvement.
  • Champion best practices in lifecycle marketing and share results to educate and inspire stakeholders.
About You:
  • 5+ years' experience in CRM, marketing automation, or lifecycle marketing.
  • Hands-on expertise with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and data extensions.
  • Strong understanding of customer lifecycle strategies that drive retention and engagement.
  • Proven ability to design and implement automated, multi-step journeys.
  • Analytical mindset with experience turning data into actionable insights.
  • Excellent stakeholder management and communication skills, with the ability to influence and educate.

We offer a dynamic and collaborative work environment where your talents will be recognized and rewarded.

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