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Digital Marketing Strategist

2 months ago

Perth, Western Australia Flexhive Full time
About the Role

Flexhive is seeking a skilled Digital Marketing Specialist to drive the company's digital marketing strategy and execution across key digital platforms. As a key member of the marketing team, you will play a pivotal role in developing and implementing content strategies that enhance customer engagement and achieve commercial objectives.

This is a hands-on position with a strong focus on driving digital performance through effective use of digital channels, including websites, email, and social media. You will be responsible for leading the digital marketing strategy across all online channels, driving content creation and campaigns for email, social media, and the company website.

The ideal candidate will have a proven track record of developing and executing successful digital marketing strategies, with strong experience in digital marketing, particularly across websites, email, and social media. A tertiary qualification in marketing, communications, or a related field is also essential.

Key Responsibilities:

  • Lead the digital marketing strategy across all online channels
  • Drive content creation and campaigns for email, social media, and the company website
  • Oversee the rollout of a new app version and manage the self-service portal
  • Reposition the company's blog and implement quarterly e-newsletter strategies
  • Develop and manage multi-channel digital marketing campaigns
  • Use data to optimise digital content performance and engagement
  • Manage digital content workflows from creation to publication
  • Collaborate with internal teams to integrate digital marketing strategies
  • Implement above-the-line and below-the-line campaigns to boost engagement
  • Provide regular performance reporting and insights to drive improvements