Engagement Marketing Specialist

1 week ago

Richmond, Australia REA Group Full time

Customer Journey Campaign Strategist

About REA Group

REA Group is a distinguished digital enterprise that has evolved from its modest origins in Melbourne to become a prominent global player in the property sector. Our mission is to transform the way individuals engage with property, providing support at every stage of their journey, from discovery to financing.

Our success is driven by our people, who thrive in a culture that prioritizes high performance and mutual support. We are proud to have been recognized among Australia's 'Top 5' Best Workplaces for two consecutive years and as a Best Workplace for Women.

Team Overview

The Lifecycle & Engagement team is dedicated to crafting personalized, multi-channel consumer journeys that resonate with our audience throughout their property experiences. Utilizing advanced marketing technologies such as Braze and Tealium, we collaborate with various stakeholders to achieve significant business results.

This position will primarily focus on fostering growth within our Financial Services division, experimenting with personalized financial experiences that align with consumer journeys, ultimately guiding them toward their property aspirations.

In this role, you will collaborate closely with the broader Lifecycle & Engagement team, Marketing Automation & Enablement, Financial Services, and Consumer Product teams to prioritize, develop, execute, and evaluate campaigns while sharing insights across cross-functional teams.

Key Responsibilities

  • Collaborate with stakeholders to identify and prioritize new opportunities, ensuring consumer relevance while maximizing ROI for REA.
  • Serve as a lifecycle communications expert, providing guidance and recommendations to teams seeking to enhance their consumer experiences.
  • Utilize data and insights to develop campaign concepts in partnership with UX designers, ensuring a deep understanding of consumer audiences.
  • Create personalized, relevant, and timely messaging, constructing a comprehensive consumer journey that aligns with our objectives.
  • Implement a robust optimization testing strategy, continually refining campaigns within all Braze channels to demonstrate incremental improvements in engagement and conversion.
  • Oversee audience targeting, monitor campaign metrics, and manage the proofing, testing, and launching processes within Braze.
  • Coordinate the communication schedule based on contact rules across channels to enhance engagement and ROI.
  • Analyze campaign performance, sharing key insights and learnings with the team and broader organization.
  • Stay informed about new developments and best practices in communication personalization and marketing operations.

Candidate Profile

  • A tertiary qualification or equivalent in Marketing.
  • Over 5 years of experience in similar Lifecycle or Marketing roles, with a proven ability to create campaign plans and manage projects effectively.
  • Strong attention to detail and a passion for crafting exceptional consumer experiences.
  • Technically proficient, with experience in campaign creation and management, preferably with a marketing automation platform like Braze.
  • Ability to identify new opportunities and translate them into actionable campaign plans through implementation and post-launch analysis.
  • Data-driven, with experience in developing testing strategies to enhance communication performance.
  • Strong problem-solving skills, capable of collaborating cross-functionally to achieve optimal marketing and customer experience outcomes.
  • Willingness to engage in hands-on implementation while also adopting a strategic perspective when necessary.
  • A creative mindset with experience in optimization testing methodologies and best practices.
  • A genuine desire to support colleagues and contribute to team success.
  • Ability to thrive in a fast-paced, agile environment.

The REA Experience

We prioritize the physical, mental, emotional, and financial well-being of our employees. Our commitment to your professional and personal development is unwavering, and we take your experience with us seriously.

What We Offer:

  • A flexible and hybrid work environment.
  • Comprehensive parental leave options for all caregivers.
  • Programs designed to support overall health and well-being.
  • Community engagement initiatives, including volunteering opportunities and charitable contributions.
  • Innovation days to bring your ideas to fruition.
  • Recognition programs to celebrate hard work and achievements.

Our Commitment to Diversity, Equity, and Inclusion

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