Marketing Coordinator

2 months ago

Richmond, Australia Dutton Automotive Full time
Job Description

We are looking for a highly creative Marketing Coordinator to join our Marketing team at Dutton Automotive. You will work closely with the Head of Marketing to implement marketing, social media, and community engagement strategies across Dutton Automotive. Your role will involve using your marketing skills to create innovative and engaging content that connects with our dedicated community across various platforms.

Responsibilities include:

  • Developing and executing social media strategies aligned with overall marketing objectives.
  • Identifying the target audience and creating resonating content.
  • Creating engaging and shareable content for various social media platforms, including text, image, and video content.
  • Collaborating with the design team to produce visually appealing and on-brand materials.
  • Maintaining a content calendar and scheduling posts to optimize reach and engagement.
  • Staying updated on current technologies and trends in social media, design tools, and applications.
  • Fostering and nurturing a vibrant online community by responding to comments, messages, and mentions.
  • Encouraging user-generated content and customer advocacy.
  • Conducting detailed analysis and reporting of traffic, with monthly reporting on community development and engagement.  
  • Adjusting strategies based on data-driven insights to optimize results. 
  • Leading social campaigns and offering support from concept to execution for product launches.
  • Fostering collaboration with cross-functional teams such as sales, and customer service to maintain brand consistency. 
  • Planning and executing social media campaigns to support dealership launches, promotions, and sponsorship-related events.
  • Monitoring and optimizing ad performance to achieve desired outcomes within budget.
  • Providing customer service support through direct engagement across our social channels.

Qualifications

Ideally you will have:

  • Bachelor's degree in marketing or communications
  • Experience in a similar marketing role will be highly regarded.
  • Thorough knowledge of social media platforms, trends, and best practices.
  • Creative mindset with a can-do attitude.
  • Strong analytical skills enabling interpretation of data and reporting on performance and KPIs.
  • Comprehensive understanding of all social platforms and a commitment to staying informed about platform changes.
  • Ability to conceptualize and deliver engaging content aligned with our brand values.
  • Exceptional attention to detail, critical thinking, and problem-solving skills.
  • Familiarity with graphic design tools.
  • Strong multitasking and organisational skills.


Additional Information

Benefits & Perks:

  • You will have access to a fully funded Employee Assistance Program to provide you with the support and resources to thrive personally and professionally.
  • Company-funded flu vaccinations.
  • Refer a friend and we will provide an upfront bonus
  • Access to generous discounts and savings through our Rewards platform.
  • A day off for your birthday and;
  • Annual Family fun days, held across the country

At Dutton Automotive, we value our customers and our employees. Our values are built on prioritising our customer needs, valuing our employee's flexibility to change, and fostering creativity and initiative. If you share our values and have the skills and experience, we are looking for, we encourage you to apply for this exciting opportunity.

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