Lifecycle Marketing Specialist

2 days ago

Richmond, Australia REA Group Full time
About the Role

We're seeking a talented Lifecycle Campaign Specialist to join our Audience & Marketing team at REA Group. As a key member of our Lifecycle and Engagement team, you'll play a crucial role in driving audience awareness, engagement, and conversion through personalized omni-channel programs.

Key Responsibilities
  • Plan and execute cross-channel customer marketing campaigns across In-App Messaging, Push, Email, and SMS within our marketing automation platforms.
  • Develop personalized, relevant, and optimized messaging and communications to build an end-to-end journey of customer-led experiences.
  • Collaborate with customer Product, GTM, CX, and sales teams to develop, execute, and measure multi-channel campaigns to drive awareness of products, reach revenue targets, and maintain customer sentiment.
  • Analyze campaign performance across all channels and share learnings and actionable insights with the team and broader REA group.
  • Manage audience targeting, monitoring counts, campaign proofing, testing, and launching within our marketing automation platforms.
What We're Looking For
  • Strong attention to detail and passion for creating great user experiences.
  • Technical savvy and strong skills in campaign creation and management, ideally with experience in Salesforce Marketing Cloud.
  • Ability to identify new opportunities, quantify estimated business and consumer impact, shape ideas into actionable campaign plans, and implement and analyze post-launch results.
  • Data and results-driven, experienced in creating testing strategies to increase and measure communication performance.
  • Perseverance in solving problems and willingness to get hands dirty to implement and troubleshoot.
  • Creative and experimentation mindset, familiar with optimization testing processes, methodology, and best practices.
About REA Group

At REA Group, we're committed to the physical, mental, emotional, and financial health of our people. We offer a hybrid and flexible approach to working, flexible parental leave, programs to support mental, emotional, financial, and physical health and wellbeing, and more. Join us in our mission to change the way the world experiences property.

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