Product Marketing Strategist

2 days ago

Charlotte Bay, Australia beBeeMarketing Full time $60,000 - $179,000
Product Marketing Strategist

The Product Marketing Specialist will play a key role in supporting brand visibility and driving marketing. This role offers the opportunity to work cross-functionally across global marketing and sales teams, with a focus on managing digital content, coordinating trade shows and marketing events, and supporting strategic brand initiatives.

Key Responsibilities:
  • Develop and execute targeted marketing campaigns to generate leads across key industries.
  • Increase brand awareness across product lines and target markets through innovative marketing strategies.
  • Create and manage high-quality content for social media platforms, email campaigns, and promotional materials.
  • Lead planning and logistics for trade shows, recruitment events, and customer-facing marketing activities.
  • Collaborate with global teams to align local marketing activities with broader brand strategies.
  • Maintain and update all North American marketing content to ensure consistency with global brand guidelines.
  • Produce and update marketing collateral such as brochures, banners, videos, presentations, and other materials.
  • Help maintain global website content, ensuring relevance and accuracy.
  • Support the sales team by providing necessary marketing tools and creating new content as needed.
  • Assist with CRM reporting and analysis to support sales leadership.
  • Recommend improvements to CRM data quality and usage.
  • Track marketing performance metrics, including trade show ROI and budget reporting.
  • Provide regular reporting to global leadership teams.
  • Work closely with internal teams including Sales, Marketing, HR, and external partners like vendors and event coordinators.
  • Ensure all communications and materials meet high-quality and accuracy standards.
  • Adhere to internal compliance, health & safety, and environmental policies.
Required Skills & Qualifications:
  • Bachelor's or Master's degree in Marketing, Communications, or related field (or equivalent experience).
  • At least 3 years of experience in a similar marketing role.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
  • Strong knowledge of social media platforms and content creation.
  • Experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop).
  • Familiarity with Google AdWords, Google Analytics, SEO, content marketing, and inbound strategies.
  • Excellent written and verbal communication skills.
  • Attention to detail, strong editorial skills, and time management.
  • A creative and strategic mindset, with the ability to translate technical information into compelling marketing content.
Benefits:
  • Medical insurance
  • Vision insurance
  • 401(k)
Others:
  • Travel may be required for this role.

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