
Growth Marketing Professional
21 hours ago
This role at our organization offers the opportunity to grow in a work environment that values its marketers, providing involvement in more than just proposal experiences.
The Senior Marketing Specialist leads, develops, writes, and produces complex proposals and other critical marketing deliverables with direct support from marketing leaders. This specialist helps to support and facilitate overall pursuit strategy discussion and content development.
Key Responsibilities- Participates in Client Focus Team meetings and/or market gatherings
- Contributes to Client Mapping and Client SWOT analysis. May facilitate and lead annual Client Mapping process
- Helps manage active updating of opportunities on the Pipeline in collaboration with CRM Specialist and understanding of Region's pursuit Pipeline
- Assists with value proposition and pre-sell pieces development
- Coordinates pre- and post-award visibility opportunities for assigned pursuits with Regional Communications Specialist
- Communicates win themes and approaches to win. Independently weaves win themes into all proposal sections using writing and editing skills
- Identifies differentiators and how clients perceive the organization and its competitors
- Serves as strategist and collaborative partner with technical staff
- Works directly with senior-level technical staff to prepare proposal materials. Ensures all sections include differentiating win themes and are compliant, timely, and well written
- Organizes and coaches technical staff on pursuit presentations. May facilitate storyboard sessions, as requested
- Serves as mentor to less experienced marketing staff. Serves as peer QA/QC of proposals
- Leads capture planning discussions with technical team members in advance of an active procurement
We're an inspired and innovative group of professionals who partner with clients across various industries. Our work improves mobility, enhances communities, and contributes to economic vitality.
Our organization provides a unique employee experience, including:
- A diverse and inclusive culture of collaboration and innovation
- Opportunity to work on complex, transformational projects
- Community and social responsibility as sustainable stewards
- Focus on learning, development, and career growth
- Best-in-class benefits, including flexible, hybrid workplace
Our organization is a proud Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to protected characteristics.
Requirements- 4-6 years of proposal, writing, or marketing experience in an industry similar to AEC
- BA in Marketing, English, Communications, or related discipline
- Excellent written and verbal communication skills
- Advanced computer skills using Microsoft Office and Adobe Creative Suite programs (e.g., Word, PowerPoint, Outlook, InDesign, Photoshop) preferred
- Highly detail oriented. Demonstrated commitment to quality. Ability to identify and seek needed information/research skills
- Ability to work concurrently on multiple projects
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