Driving Business Growth Specialist
1 week ago
As a seasoned marketer, you will play a pivotal role in driving business growth by spearheading innovative marketing campaigns, optimizing conversion rates, and enhancing the customer journey.
- Mission-driven: Be part of a company transforming its industry.
- Learn from the best: Access training from experienced professionals.
- Flexible-first: Work remotely or at our HQ with regular team days.
- Invested in you: We'll provide a laptop and home-office stipend.
- Connected culture: Team dinners, events, and celebrations every month.
- Health comes first: Free health scans for you and discounted scans for your family.
This is a hands-on, tactical role for a scrappy, creative marketer who thrives on experimentation, is comfortable rolling up their sleeves across multiple channels, and wants to grow into a leadership role as the company scales.
We're looking for someone who can manage and optimize paid search, social, and influencer marketing campaigns, improve landing pages, forms, and booking flows to increase conversion rates, build nurture flows and retention campaigns to maximize lifetime value, and run A/B tests across channels, creatives, and user journeys to find scalable growth drivers.
Key Responsibilities:- Execute growth campaigns: Manage and optimize paid search, social, and influencer marketing.
- Optimize the funnel: Improve landing pages, forms, and booking flows to increase conversion rates.
- Lifecycle marketing: Build nurture flows and retention campaigns to maximize lifetime value.
- Experiment relentlessly: Run A/B tests across channels, creatives, and user journeys to find scalable growth drivers.
- Content & creative collaboration: Work with founders and freelancers to ensure the right assets are created for each stage of the funnel.
- Own the data: Build dashboards to track acquisition, conversion, and retention metrics.
- Launch and scale multi-channel paid campaigns that reduce CAC.
- Increase website conversion rate through CRO experiments.
- Deliver a consistent pipeline of tests with learnable insights shared across the team.
- Implement lightweight reporting to track funnel performance.
- Hands-on experience running paid acquisition campaigns.
- Strong grasp of conversion rate optimization.
- Data literate, able to interpret campaign performance and extract insights.
- Copywriting and storytelling skills.
- Growth mindset: curious, experimental, comfortable with ambiguity and fast iteration.
- Bonus: experience in related industries.
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