Marketing Innovation Strategist

2 days ago


Sydney, New South Wales, Australia Prospa Full time

Unlock your potential in a dynamic role at Prospa, where you'll spearhead innovative strategies to boost conversion rates across digital channels.

About the Role

We're seeking a talented Digital Marketing Specialist to join our team. As a key member, you'll support the development and execution of performance marketing campaigns on Google Ads, Facebook Ads, and other digital platforms.

  • Plan and manage high-performing campaigns to meet revenue targets and drive business growth.
  • Support the overall CRO strategy aligned with Prospa's digital marketing goals.
  • Analyse user behaviour, website performance, and conversion metrics to identify areas for improvement.

Key Responsibilities:

- Develop and optimise data-driven email marketing strategies to drive engagement and conversions.

- Collaborate with sales and product teams to develop touch point communications to enhance conversion.

- Build email campaigns using segmentation, personalisation, and automation.

What You'll Need:

- Experience in a similar role within B2B lead generation environments (in-house experience or end-to-end client management experience preferred).

- Ability to successfully manage and optimise Google and Facebook Ads.

- Strong analytical skills to turn data into actionable insights.

- Excellent written and verbal communication skills.

- Strong stakeholder engagement and management skills.

What We Offer:

- A competitive salary range of $80,000 - $110,000 per annum, depending on experience.

- Flexible working options, top-notch office facilities, and diverse remote/travel work options.

- Access to learning days, leadership programs, and biannual companywide learning weeks.

Why Choose Prospa?

We're a Best Workplace in Technology for 2024, embracing diversity and celebrating individuality. Our collaborative environment fosters innovation and growth. Join us in shaping the future of small business finance.



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