Marketing Innovation Strategist
2 days ago
Unlock your potential in a dynamic role at Prospa, where you'll spearhead innovative strategies to boost conversion rates across digital channels.
About the RoleWe're seeking a talented Digital Marketing Specialist to join our team. As a key member, you'll support the development and execution of performance marketing campaigns on Google Ads, Facebook Ads, and other digital platforms.
- Plan and manage high-performing campaigns to meet revenue targets and drive business growth.
- Support the overall CRO strategy aligned with Prospa's digital marketing goals.
- Analyse user behaviour, website performance, and conversion metrics to identify areas for improvement.
Key Responsibilities:
- Develop and optimise data-driven email marketing strategies to drive engagement and conversions.
- Collaborate with sales and product teams to develop touch point communications to enhance conversion.
- Build email campaigns using segmentation, personalisation, and automation.
What You'll Need:
- Experience in a similar role within B2B lead generation environments (in-house experience or end-to-end client management experience preferred).
- Ability to successfully manage and optimise Google and Facebook Ads.
- Strong analytical skills to turn data into actionable insights.
- Excellent written and verbal communication skills.
- Strong stakeholder engagement and management skills.
What We Offer:
- A competitive salary range of $80,000 - $110,000 per annum, depending on experience.
- Flexible working options, top-notch office facilities, and diverse remote/travel work options.
- Access to learning days, leadership programs, and biannual companywide learning weeks.
Why Choose Prospa?
We're a Best Workplace in Technology for 2024, embracing diversity and celebrating individuality. Our collaborative environment fosters innovation and growth. Join us in shaping the future of small business finance.
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