Senior Brand Strategist

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

We are thrilled to announce the launch of a new marketing position within our organisation. This part-time Marketing Strategy role has emerged, driving growth and development.

You will become an integral part of a highly successful Marketing team, shaping their brand direction and awareness, guided by influential leaders.

The business aims to expand its reach globally, focusing on skincare and beauty products produced exclusively in Melbourne, committed to cruelty-free and vegan principles.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans for both online and retail channels to meet brand goals and revenue targets.
  • Collaborate with product development, creative, and sales teams to craft tailored marketing strategies.
  • Analyse campaign performance metrics, providing actionable insights to enhance marketing efforts and achieve ROI.
  • Conduct market research to uncover emerging opportunities, consumer insights, and competitive trends.
  • Craft compelling brand narratives and messages that resonate with our target audience.
  • Oversee the planning and execution of integrated marketing campaigns, covering digital advertising, social media, influencers, and in-store promotions.

About You:

  • Possess at least 3 years of experience in a marketing strategy role; familiarity with the beauty industry is advantageous.
  • Experience and strong understanding across Social Media, EDMs, SEO, and paid performance marketing.
  • Demonstrate analytical skills and effective use of data-driven insights.
  • Showcase creativity, organisational skills, and ability to multitask.
  • Exhibit exceptional copywriting capabilities and thrive in a fast-paced setting.

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