Senior Brand Director

7 days ago

Melbourne, Victoria, Australia beBeeStrategist Full time $105,000 - $155,000
Brand Strategist Opportunity

This role focuses on driving long-term growth and building a consistent, impactful brand presence locally and globally.

As the custodian of Tennis Australia's event brands, the Brand Manager works to align all branding initiatives with the organization's strategic objectives.

  • Developing a 5-Year Brand Strategy Roadmap: Create and maintain a comprehensive roadmap outlining key milestones and deliverables for each brand.
  • Event Brand Evolution and Development: Translate strategic thinking into compelling brand frameworks, including narrative development, tone of voice, and identity principles for each event.
  • Brand Performance and Governance: Establish robust measurement frameworks that track awareness, sentiment, relevance, and preference across all event brands.
  • Collaboration and Stakeholder Engagement: Collaborate with internal teams, external partners, agencies, and collaborators to achieve strategic goals.

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